About Us

Established in 1988, Darlington Group was originally formed as a specialized Marketing and Management consultancy practice but over the years the group has diversified into:  Residential Property Developments, Training in Short Courses and Workshops with Certified Trainers and Assessors, and recently as a Licensed Real Estate Agency (Victoria) – for Residential, Commercial and Business Broking services.


Every day, the global marketplace becomes more of a reality, as large and not-so large companies in all countries think in terms of selling and marketing their product or services to markets around the world. In today's climate of global interdependence, technological explosion, economic uncertainty and fierce business competition, traditional management approaches become questionable. The success or failure of any firm depends on its competitive advantage.



The Darlington Group provides a- full spectrum of professional services to give your firm the competitive edge:


  • Strategic Marketing Planning & Management
  • International Marketing
  • Customer Services - Marketing
  • Marketing Audits and Operational Cycle Planning
  • Brand Management
  • Category Management
  • Product Management
  • Brand Portfolio Management
  • Brand Development Strategies- Licensing & Franchising
  • New Product or Service Development
  • Market Research
  • Business and Category Management Planning
  • Sales & Account Management
  • Sales Promotions
  • Advertising and Communication Development
  • Project Management
  • E — Commerce / Digital Marketing


The Darlington Group can assist firms or individuals with an entrepreneurial mindset and aspirations with growth potential to improve their strategic and marketing management capabilities or divest portfolios, harvest and invest strategies to gain a competitive advantage to achieve internal efficiency in order to compete domestically or internationally.